Over the past 18 months, I’ve integrated a wide range of AI tools into my daily work across sales, marketing, and go‑to‑market strategy. The result has been transformative. AI hasn’t replaced what I do — far from it — but it has become an indispensable assistant that helps me work faster, think more clearly, and operate more efficiently in an environment where budgets are tight and expectations are high. There’s a lot of noise about AI replacing humans, but I see it as a natu

I’ve just read the Global Report produced by GASA, available here: https://www.gasa.org/research The report has been created from a global survey of 46,000 respondents across 42 markets across the world.   Here are a few key takeaways from the report:   Whilst 73% of respondents believe they can detect a scam, 57% of respondents claim to have had a scam experience in the past 12 months, with 23% losing money, and a staggering $442B lost to scammers. It also appears that scam

A2P SMS has been at the core of communications, user authentication and notifications towards end customers on behalf of brands such as hyperscalers, banks and governments for several years since it is the most ubiquitous communications channel available globally. However, the market is experiencing a massive shift especially in international A2P messaging where the costs to deliver such messages has increased dramatically over the past few years. In markets where the Interna

Deciding on which APAC market to enter first with your technology company when selling to telecommunications companies requires careful...

The best market entry strategy for selling into telecommunications companies in the Asia-Pacific (APAC) region depends on various factors in

In the fast-paced realm of technology, expanding into the Asia-Pacific (APAC) market offers unparalleled opportunities, particularly for...

In an era where globalization is the norm, technology companies are constantly seeking new frontiers for expansion. The Asia-Pacific...